Cameron
Impastato
A creative director for properties — the eye that decides how a place should look on screen, and the system that puts it there every week.
If the work led you here, welcome. You've found the person behind it.
My subject is places: what makes a room worth looking at, and how to put that on a screen so someone stops scrolling and pictures themselves inside it. The rest of what I built is everything downstream of that decision — the system that turns one direction into a month of published work, so the only time it costs an owner is the conversation we have at the start. SelectBNBs is where the standard lives in public.
SelectBNBs
A boutique-stay guide covering 116 properties across 35 cities in six countries, built solo in under a year. I pick every property by eye, the eye five years of Airbnbs trained, and back each pick with aggregated reviews and details. Owners can commission a feature, but the catalog stays design-led: nothing gets in that the eye wouldn't have chosen anyway — which is the whole reason a place there is worth having.
What a property gets by being in it:
a page of its ownthe property, its story, and every way to book it, kept currentthe curator's feedreels reaching travelers already deciding where to stay in that countrythe save listtravelers who saved it hear about it again, by email, while they are still choosingthe trip plannersthe catalog is written for the AI assistants planning trips now, so the property turns up inside the answer
The eye came from living it. Five years of moving between Airbnbs, a new place every month, teaches you quickly which rooms people remember and which ones photograph like everywhere else. The other half is older: computers have been my closest companions since childhood, and now that we can work together, one pair of eyes can direct as much work as a studio.
Generated content stopped being remarkable about a year ago, and before long every property will have it. Which means the question was never whether a place uses this — it's whether anyone directed it. A property put on screen without judgment now looks like everywhere else, only faster and cheaper than it used to.
Being early carries an obligation: every owner who works with me puts their name next to this technology through mine. So I do it the only way that deserves the trust. In the open. Every frame generated from the property as it actually is — never a room you don't have, never a view you can't see from your window. The guest arrives to the place they were shown.